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AS Article Submission
API Application Program Interface


B2B Business to Business
B2C Business to Consumer


CPC Cost Per Click
CTR Click Through Rate
CTA Content Targeted Advertising
CTA Call to Action
CPM Cost Per Thousands
CPA Cost Per Action
CPA Cost Per Acquisition
CPL Cost Per Lead
CPO Cost Per Order
CRO Conversion Rate Optimization
CGI Common Gateway Interface
CMS Content Management System
CSS Cascading Style Sheets
CSE Comparison Shopping Engine/Custom Search Engine
CPV Cost Per View
CVN Card Verification Number
COA Cost of Acquisition
CPW Cost-per-view (CPV)


DS Directory Submission
DC Data Center
DLR Deep Link Ratio
DKI Dynamic Keyword Insertion
DLP Directory Listings Page
DNS Domain Name Server
DMCA Digital Millennium Copyright Act
DMOZ Directory – Mozilla
DFO Data Feed Optimization
DRPs Directory Results Pages
DSRP Directory Search Results Page
DMM Digital Media Marketing

EMD Exact Match Domain
ECPC Enhanced Cost Per Click
ECPC Enhanced CPC


FFA Free For All Pages
FCP Frequently Cached Page


G+ Google Plus
GIS Google Image Search
GIY Google It Yourself
GAS Guaranteed Article Submission
GDS Guaranteed Directory Submission
GAP Google Advertising Professional
GTM Google Tag Manager
GWT Google Webmaster Tools
GYM Google Yahoo MSN


HTML Hypertext Markup Language
HTTP HyperText Transfer Protocol
HTTPS Hypertext Transfer Protocol Secure


IM Internet Marketing
IP Internet Protocol (Address)
IDF Inverse Document Frequency
IBL In Bound Links
ISP Internet Service Providers
IYP Internet Yellow Pages


JGI Just Google It


KDA Keyword Density Analyzer
KEI Keyword Effectiveness Index


LB Link Building
LSA Latent Semantic Analysis
LSI Latent Semantic Indexing
LPO Landing Page Optimization

MTO Meta Tags Optimization
MCP Moderately Cached Page
MFA Made For Advertising


NSEO Negative SEO


OBL OutBound Link
OWBL One Way Back Link
ODP Open Directory Project
ORM Online Reputation Management
OSE Open Site Explorer


PR Page Rank
PPC Pay Per Click
PHP PHP Hypertext Preprocessor
PDF Portable Document Format
PFI Pay For Inclusion
PFL Paid For Listings
P4P Paid For Placement
PPR Pay Per Rank
PPV Pay Per Visitor
PPP Pay Per Post



ROI Return on Investment
RI Regular Index
RSS Really Simple Syndication or Rich Site Summary
RTL Regional Long Tail
RTB Real Time Bidding
PFP Pay for Performance


SE Search Engine
SB Social Bookmarking
SI Supplemental Index
SEO Search Engine Optimization
SEOs Search Engine Optimizers
SEOs Search Engine Optimization Performance
SEM Search Engine Marketing
SEP Search Engine Poisoning
SER Search Engine Ranking
SMO Social Media Optimization
SMM Social Media Marketing
SMB Small and Medium Businesses
SMEs Small And Medium-Sized Enterprises
SES Search Engine Strategies
SERM Search Engine Results Management
STW Search The Web
SERP Search Engine Results Page
SRM Search Reputation Management
SSI Server Side Includes
SEW Search Engine Watch
SEP Search Engine Positioning
SMX Search Marketing Expo
SNS Social Networking Service
SWL SiteWide Link
SEMPO Search Engine Marketing Professional Organization


TLP Top Level Page
TLA Text Link Ads
TBPR Toolbar PageRank
TR Trust Rank
TSETSB The Search Engine That Spam Built


URL Uniform Resource Locator
UGC User Generated Content
UX User Experience


VS Video Submission
VIPS Visual-block Page Segmentation


W3C World Wide Web Consortium
WMW Webmaster World


XML Extensible Markup Language
XHTML Extensible HyperText Markup Language


Y2K Year Two Thousand


digital marketing seo and smo full forms