Hi My name is Lokesh Kaushik & In this video, I am going to explain you the benefits of Digital Marketing and why do you need to leverage it for your business?
Digital Marketing provides the most effective ways to advertise your products and services online. It’s different from traditional media advertisement which is Television, Radio, Newspapers & Pamphlets.
The sudden growth in demand for Digital Marketing has been due to the increased use of the internet.
Now, let’s talk about the benefits of digital marketing:
In Expensive and Fits for all business:
We all know how expensive is to show Ads on Television, Radio and Newspapers but on the other hand advertising using digital marketing techniques such as Social Media Marketing & Search engine Marketing is very cost effective and in return we also get to how many people saw our ad out of which how many of them clicked it and what action did they take afterwards.
This data helps us create better ads each time.
Thus with digital marketing, all businesses either big or small can easily afford to market their products and services.
Target right Audience:
With the help of digital marketing, you can show ads targeted to the right audience which may be interested in your products or services to avoid unnecessary costs which not only helps you spend your budget wisely but also increase your Return on Investment.
Now the question is how to find the right audience?
For example, you want to do Social media Marketing for your business then in case of social media channels such as Facebook, you can go to your business page, check insights tab to know what kind of audience is most interested in your content & what are their demographics & age group which you can save to later use in your Ads.
Similarly, you can use Google Analytics to find out the demographics of the users that visited your website previously along with their traffic sources.
Getting people aware of your product is the first thing and selling them is the other because brand awareness plays a major role in marketing & making the business name a popular brand.
With Digital Marketing, you can increase your brand awareness by targeting the specific audience using social media, PPC SEM and SEO & can get the results instantly.
The reach of traditional marketing is limited to an extent but with digital marketing, you can reach the whole world.
Any person sitting in any corner of the world is able to see your ads, products or services.
The digital medium exposes your business to a whole new customer base that you may have never imagined before.
Easy to measure:
With the help of Google Analytics, you can track the traffic coming to your website, sources of traffic, check if your specific goals are being met & can also find out how your advertising campaign is performing.
You can even see how many users are visiting your website in real time.
You can create a funnel to check what steps your customer has gone through before purchasing from you. It’s a great way to find out what step of the funnel needs improvement.
Apart from this, you can see the other useful information such as:
What time they visit
What pages they visit
& Time they spent on your website
BRINGS PROSPECTIVE CUSTOMERS CLOSER:
People who are actually interested in your products and services will click on your ads. This way even if you are spending on PPC marketing (pay per click) you can be sure that prospective customers will only click on your link.
This is better than investing a huge amount of money on traditional channels of advertising and never knowing whether the customer is actually looking at it or not.
In the end, I would like to say that Digital Marketing helps you increase brand awareness, put your content in front of your audience and then present you the results of your web traffic and advertisement campaigns.
It is much cost effective than traditional marketing and gives you the ability to optimize your site and related advertising campaigns by providing you with the all the data you need with Google Analytics, resulting in the success of your business.
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Digital Marketing – Benefits of Digital Marketing | Social Media Marketing