You’re potentially losing millions of dollars if you don’t have these 8 essential components on your business website. ►Subscribe to My Channel Here: https://www.youtube.com/channel/UC0Fe3gvFeXNsTT6nyTZPeYw
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These are the eight core pages that you must have to create a high converting business website and be successful online.
1:00 So the first core page that you want to have on your business website is your homepage. Now you want to make sure this is extremely optimized and there’s a certain structure that you want to follow, certain copy and certain elements on that home page to make sure that the people that land on the page, they don’t bounce, they don’t leave your site immediately upon landing, and make sure that they actually stay on the site for a long time, they go to other pages, they discover more about your product or services, they learn more about what you stand for and why it’s important.
2:00 The next core page on your business website is your bio and about page. If you’re a personal brand, you call it bio if you’re a business you want to use about or mission, as well. So this page is very important because you want to tell people your story. Tell them how was your business founded. What are the values that your business stands for? You want to tell the story, you want to translate emotion, you want to share with them what is important about your business. Why should they care? The whole goal of this page is to build the human relationship with them.
2:40 Now the third page on your business website that you want to have is your main content page. Now what’s important about the content page is this is the page where you can show your videos, you can show your content, marketing pieces, you can show your podcasts, and you can show your written content.
4:00 So next, once we have those pages, is we want to focus on the conversion page on your business website. Now the conversion page is your e-commerce, it’s your shopping page, that people go on. They see a list of your products or a feature section of different products that you have and featuring them in a row showing them what’s the benefit of the product and all these different things.
4:40 One of the next pages you want to have on your business website is a community page. The community page is real people from your target audience that you put on this page. You want to use videos; you want to talk about your stories, you want to talk about their stories, you want to talk about with your product or service when they used it, how did they overcome their challenges? What results did they get? The reason why you want to use this page is you want to put real people on there; you want to put their images, you want to put as many visuals as possible. Because when people go on this page, the whole goal is to build that emotional bridge and the relationship together. You want to connect that to the internet.
5:45 Now the next page is simple. You want to have your contact page ready on your business website. You want to make sure that there are people that can reach out to you whenever they want, whether that’s through your toll-free number, a number to contact you or through a form that they can submit via email, or through a form that they can submit let’s say through Facebook Messenger chatbox.
7:35 The next thing is to make sure that your call to action on your business website is very clear and defined. You don’t want to make your site super lengthy, and you want to make sure that it’s simple and easy to use.
10:00 What I want you to do is comment below and let me know what’s the one page on your business website that you want to focus on increasing the conversions and also driving more traffic. What’s one page you want to make sure gets right? Comment below I’ll give you feedback on it, and then I can help you with your business. After that what I’ll want you to do is hit that like button on the video, I want you to let me know that you like this video, you got value from this. We don’t make any money from this; I’m just doing this out of the way to invest in your business. The third thing is that I want to make sure that you can see my face at the end. I want you to subscribe to the video, subscribe to the channel, and you’ll get weekly videos on everything you need to know about growing your business online with digital marketing. So thanks for watching and I’ll see you in the next one!
Digital Marketing University:
8 MUST-HAVE Elements to Build A Million Dollar Business Website